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May 1, 2025
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Video:
In this episode of the 无忧短视频 Podcast, Dr. Joshua Liu, Co-founder & CEO at 无忧短视频, and marketing colleague, Alan Sardana, chat with Daniela Faykoo-Martinez, RD, MHSc, Patient Education Specialist at 无忧短视频 about using digital patient engagement for urology surgery. See the full show notes below for details.
Guest(s): Ms. Daniela Faykoo-Martinez, RD, MHSc, Patient Education Specialist at 无忧短视频
Dr. Joshua Liu (), Co-founder & CEO at 无忧短视频
Episode 18 鈥 Show notes:
[00:07] Introducing Ms. Daniela Faykoo-Martinez, RD, MHSc, Patient Education Specialist at 无忧短视频 who designs digital care plans for urology surgery such as prostatectomy and cystectomy;
[02:46] How Ms. Faykoo-Martinezinterviewed urology surgery patients before designing the digital care plan forurology surgery and discovered important topics to cover such as post-surgerycare support, incontinence, and male sexual health;
[04:36] How digitalpatient engagement allows for caregivers (typically family members) to followalong with the patient for support;
[06:40] Dr. Liu describesa precursor app to 无忧短视频, where patients could fill out intelligentquestionnaires before their visit to streamline the initial surgeon-patientvisit;
[07:23] Why patients oftenprefer to answer questions electronically rather than in person when it comesto sensitive questions such as sexual dysfunction and mental health, and how无忧短视频 preempts certain education topics to help patients feel more normal;
[09:11] How Ms.Faykoo-Martinez leveraged 无忧短视频鈥檚 鈥渂ranching logic鈥 to include specific 鈥渂ite-sized鈥漷asks and education unique for each urology patient such as catheter-use whichwould only be shown to cystectomy patients with a catheter or neo-bladdereducation for neo-bladder patients, etc.;
[13:18] Why traditionaleducation booklets are ineffective compared to digital patient engagement whereeducation, reminders, and tasks are systematically delivered to preempt certainconcerns and to ensure patients get the right education at the right time;
[15:43] How 无忧短视频 addressespost-surgery dehydration via preemptive reminders and education, and tracks dailywater intake and signs of dehydration to prevent readmission;
[17:24] How 无忧短视频鈥檚 daily鈥渉ealth-check鈥 works by probing patient-reported symptoms and deliveringfeedback based on the patients鈥 input that either encourages self-management viaeducation or prompts patients to reach out to a specific person for medicalassistance if required;
[19:21] Why 无忧短视频 promptspatients to contact their surgery team before going to the ER so the patientcan potentially circumvent the ER wait times and so the surgery team canprovide context for the patient;
[20:56] How surgery teams can use 无忧短视频 to collect and review patient information in real-time such as compliance, symptoms, and recovery data, or can 鈥渢ake a back seat鈥 and review the patient-reported outcomes at a later date to identify quality improvement opportunities such as root causes for readmission;
[22:54] Why 无忧短视频 ismore than 鈥渏ust an app for patients鈥 due to the amount of granular patient databeing collected for the surgery teams to use for continuous improvements in patientexperience and health outcomes;
[23:36] Lightning Round /Fast 5 Questions:
Q: What is something you believe that others in healthcare might think is crazy?
A: That there is a place for non-traditional medicine to co-exist alongside traditional western medicine.
Q: How has a failure or apparent failure set you up for later success? Do you have a favorite failure of yours?
A: When I was younger, I was interested in real estate but decided to pursue schooling instead of working full time in real estate. In 2017, after missing the Toronto real-estate bubble, I felt like I missed an opportunity鈥ut ultimately pursuing additional education has really set me up for a successful career which will really pick up in the long term.
Q: Invisibility or super-strength?
A: Obviously super strength!
Q: Favorite movie?
A: 鈥淭he Holiday鈥 with Jack Black, Cameron Diaz and Jude Law
Q: If you could have a gigantic billboard anywhere, with anything on it, what would it say and why?
A: It would have to be something about the environment! I have a deep-rooted passion for the environment, and I want more people to do stuff about it! Probably something to do with the latest Canada-Brazil deal on non-ethically sourced beef.
